Videos on website is getting much indispensible these days. If you are
selling a product or service, videos are known to have increased click thru
rates (CTR), conversion rates and also increases the duration a user spends
on your site. All these are important metrics that Google – and all the
major search engines – look for. Because the higher CTR, conversion rates
and duration your web site and web pages have, the more favorable it will be
in the algorithms of search engines. Search Engine Optimization (SEO)
professionals know this and that’s why it is an important strategy for them
to have videos on their clients’ websites.
These days anyone with a digital camera can basically produce a video in
seconds and have it on their website. But there is more to video production
than that if you want your website to look professional. You have to
consider the lighting, the editiing, the sound quality, etc. And these are
the topics that a tutorial website on video production can cover. Aside from
this there are other topics that can be covered as well. There are different
video technologies – both hardware and software – out there that the site
can cover. You can actually produce a video from your computer where the
software captures the screen and sound and save it in a video file. Most
video tutorials are using this type of technology rather than pointing a
video camera to your screen’s computer.
Video editing software is also a huge topic that the site can cover as there
are many brands out there with different features. A comparison of video
editing software will definitely be a plus for the website. A lot of How-To
articles can be generated by this category alone. But also video hardware
can be cast on the same light. You can put up a comparison between the
different digital video cameras in the market because when it comes to
electronics, money-conscious shoppers are into comparing brands as they want
to make sure that they are getting the best deals for the price they are
willing to pay.
Another aspect of this type of tutorial website is the integration of videos
into the website. The most common one would be to post it in YouTube and
then generate a link which can be copied and pasted to the website. The
reason for this is that YouTube has indeed optimized the way video is
streamed using their bandwidth. This basically means that the videos
streamed from YouTube will play the fastest depending on the internet
bandwidth of the user. But there are various options out there. The problem
with hosting videos with a shared hosting plan is that the bandwidth may not
be enough which can cause the website to crash especially when there are
lots of visitors to the site playing those videos. And this is where your
tutorial website can come in. To basically evaluate and recommend the
various option out there on how to integrate videos to website without
causing the playback quality to suffer.
Now we come to the most interesting part which producing viral videos. This
is where you can add a lot of value to the tutorial website for video
production – how to produce viral videos. These are videos that once it goes
online, it gets a lot of hits or visits just by word of mouth. An example of
this is the Old Spice video that caught the internet by storm. But in order
to be an authority on this it is good to produce a viral video about your
website tutorial on videos production.
There are many topics involve in this type of tutorial website indeed and
having most of the lessons in videos would make it more an authoritative
tutorial website.




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