A tutorial website is probably one of the safest undertaking you can have online. If users can find you through the search engines and your content is of good quality, chances are you’ll get the audience you need. But there’s a difference between a website that gets visitors for the first time and repeat visitors. If you do get unique visitors but are hardly getting any repeat visitors then there is something lacking in your tutorial website. So whether your tutorial is about technology, travel, or others, be sure to aim in creating one that gets repeat visitors. So here are some tips that can
help you accomplish that:
1. Create a website that is easy to read. We’re talking about layout and the structure of your contents. Black text over white background is the best combination and using Verdana or Arial fonts would make your tutorial website easy to read. And off course, having the correct spelling and grammar is expected. It becomes annoying if there are too many spelling and grammatical errors in your tutorial.
2. Create a lesson plan. Most tutorials ususally have unrelated lessons in their posting sequence. It’s good to have a structured lesson plan especially if you are targetting beginners.
3. Create a mailing list. Aside from having excellent contents, a mailing list is the key to having repeat visitors to your tutorial site. It’s also a key to getting revenue if this is part of your business plan. Offer something in the mailing list that you will not offer publicly on your website. This then makes it attractive for a new visitor to register for your newsletter.
4. Encourage a two way communication line. This means allowing visitors to comment on your tutorial site and to which you can reply back as well. It’s just like mimicking a one-on-one peronal tutorial. Another way to do this is to create a forum. But only create the forum if you have the right number of visitors going to your site otherwise your forum will look dead. And if your forum looks empty, your website becomes less attractive.
5. Establish your tutorial website as the authority for its niche. If you build your site this way, visitors will come. And the way to establish authority is to publish great contents – and a good ranking in search engines. Ususally websites on the first page of search engines carry this amount of authority as visitors trust the search engines to give them
quality search results.
Always remember to write for your readers and consider what they are looking for then fill in their needs. Once you have done this, the rest will follow.




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