Having a website tutorial is quite challenging nowadays. Most website tutorials rely on search engines like Google to bring in the traffic they need. But what happens if a Google update bring your website tutorial’s ranking down. Or even worse – what if your website was totally banned from Google? That could just mean the death of your website. And that’s why it is important to develop a SEO strategy where you can capture the visitors that comes to your website. One way is to establish a solid brand. The shorter and memorable the domain name the better it is to remember which makes it easier to have return visits. Having a logo and trust symbols also builds credibility for the site because that can draw in repeat visits too. But the major factors that draw in repeat visits to a tutorial website is the content and the frequency fresh content are posted. Tutorial sites are actually information sites and if you can provide fresh information on a regular basis then your audience will notice this which makes it easier to convert them to repeat visitors. All the factors above translate to having repeat visitors. Content is still king!
Off course if you are practicing white hat SEO then you can worry less. But this does not mean that you will be immune to the roller coaster ride of the next Google update. It’s been mentioned by Google before that brands will be the solution to Google’s search quality. And they have good reasosn behind it. A well-known brand in the off-line world has developed the trust from its loyal followers. These means that whne these followers see that brand on-line in search results then it would be easy for them to click on their links and be satisfied with the search results Google returns. This in turn make Google more trustworthy and more credible.
Now the question is how do you turn your website to a trustworthy brand online?
The above pointers are a good starting point. Another good starting point is to build links naturally and by formulating a SEO strategy. When you have great contents on your site, visitors who have online blogs would naturally like to link to a post that’s relevant to them. Having a SEO strategy on the other hand requires some research on what are the relevant websites you can build your links on. But it’s not just any website. It should be websites that are trustworthy in the eyes of Google as well. And building links can come in the form of blog commenting, forum signatures, etc., etc. What’s also interesting in building these links is that they are potential source of bringing traffic in to your website tutorial.
By doing all of the above, you can worry less on what will happen to your site when the next big Google update will come.
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