Email Marketing Is Back – Tutorials Needed

We continue our series of giving you ideas for a website tutorial. Most of
the ideas we give out are based on trends that is happening on the online
world. One trend that is still red hot nowadays is email marketing. And you
have read that right. In the early days of the internet, email marketing was
the strategy that brings home the bacon – apart from having a website that’s
getting a lot of hits and conversions. The problem with just having a
website to market your products and services is that once your visitor goes
off somewhere, there is no way to bring that visitor back – unless you a
search was made again. With email marketing, you can always send an email
anytime. The problem email marketers have encountered in the early days is
that when spammers became more ubiquitous, web users became turned off with
email spam which became quite synonymous to email marketing.

But now email marketing is back with a vengeance. And it has become more
sophisticated to with the popularity of email marketing services i.e. Aweber
and Mail Chimp. These companies provide services that allow you to maintain
you email lists and your email marketing campaigns.

Most email marketing tutorials are from internet marketers who have their
own blogs. But really, email marketing can be one whole big tutorial site on
its own if one is to tackle the whole email marketing industry. This kind of
website also tackles on how to get traffic to your website so that people
can opt-in and give out their email address. And there are many different
methods in order to get traffic. A popular and less expensive one is through
Search Engine Optimization or SEO. It actually does not cost anything if you
do it yourself. There are other methods to that require a good marketing
budget such as Pay-Per-Click (PPC), Pay-Per-Volume (PPV), etc. These type of
topoics are one whole big tutorial in itself. And to establish yourself as
the authority in email marketing is definitely worth the effort. The only
catch is, you need to get yourself one email list as well. This, in effect,
gives a lot of authority to you when it comes to owning an email marketing
tutorial website.

Obtaining traffic is just one of the topics to be discussed. Another is
copywriting the subject line and the contents of your email in order to get
a good click-through rate or conversion. And this is just touching the
iceberg of such a tutorial. The time & location target you sent the emails
are important as well if you want to make your campaign succesful. There are
also various metrics employed that you can discuss so it is quite a
comprehensive subject.

Creating the email itself is quite interesting and you may need to give out
some HTML tips. Although most major email marketing service providers have
wizards in order to create an email campaign, it’s a definite plus to be
able to manipulate your email presentation through HTML. If you do decide to
embark on this path, remember that there are certain blog aggregators there
that you can join so that you can establish a name for yourself. A popular
one in the internate marketing nich is affbuzz.com. Here, you can find the
big names of internet marketing, so as long as you have great content, then
you can get the audience you need throug this website. Off course, you can
always do SEO if budget is quite tight.