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Google AdWords

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Search Engine Marketing (SEM) is the best way to get traffic to your website. And because Google is the number one search engine then it is best to study the platform that can help you in promoting your website. Google provide two methods where you can market your website: organic listings and paid listing. Organic is the free natural method where you can list your site in Google. This requires some SEO skills. AdWords is a paid service wherein you can list your site in Google by bidding for the search terms that you want your website listing to appear. You can be AdWords certified which basically enables you to do your SEM for your website in the most effective manner. Do you think you know or want to know more about AdWords? Come and take the quiz (in BETA).

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Congratulations - you have completed Google AdWords.

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Your answers are highlighted below.

Question 1

SEM stands for Search Engine Marketing

1.1 Overview of AdWords - Introduction to Search Engine Marketing and Online Advertising

A	True
B	False

Question 2

What are the two types of results listing in response to a search engine query?

1.1 Overview of AdWords - Introduction to Search Engine Marketing and Online Advertising

A	PPC and SEO
B	Organic listings and Paid listings
C	None of the above

Question 3

Ads are noted by the phrase "Sponsored Links" above them.

1.1 Overview of AdWords - Introduction to Search Engine Marketing and Online Advertising

A	False
B	True

Question 4

It is the measure of a web page's importance based on the incoming links from other pages.

1.1 Overview of AdWords - Introduction to Search Engine Marketing and Online Advertising

A	Page Rank
B	Organic Rank
C	SEO Rank

Question 5

The process of building or tweaking websites in order to rank highly in Google's organic listing when users search on terms related to the website's contents.

1.1 Overview of AdWords - How Search Engine Marketing Works

A	Pay Per Click (PPC)
B	Search Engine Optimisation (SEO)

Question 6

The process of promoting and marketing websites via paid listings in Google.

1.1 Overview of AdWords - How Search Engine Marketing Works

A	Search Engine Marketing (SEM)
B	Search Engine Optimisation (SEO)

Question 7

Pay-per-click (PPC) advertising model works by paying for an ad being click by a user.

1.1 Overview of AdWords - How Search Engine Marketing Works

A	True
B	False

Question 8

Cost per thousand impressions (CPM) is an advertising pricing model where you pay per 1000 impressions and not for clicks.

1.1 Overview of AdWords - How Search Engine Marketing Works

A	True
B	False

Question 9

The Google Display Network is made up of other websites such as blogs, news, marketplaces, reviews, entertainment and online magazines.

1.1 Overview of AdWords - How Online Advertising Works

A	True
B	False

Question 10

Google Display Network can display ads in different formats such as video ads, audio streams, image ads in different sizes and text ads.

1.1 Overview of AdWords - How Online Advertising Works

A	True
B	False

Question 11

You can choose different targeting options for your ads to show on (i.e. computer, mobile phone) and specify the user's locations, language and demographic in the Google Display Network.

1.1 Overview of AdWords - How Online Advertising Works

A	True
B	False

Question 12

The categories of online advertising goals are:

1.1 Overview of AdWords - Direct Response vs. Branding in Online Advertising

A	PPC and SEO
B	SEO and SEM
C	Direct Response and Branding

Question 13

The goal of direct response is to let the user perform an action after clicking through your ad to your website. Those actions can be requesting for a quote, signing up for a news letter, make a purchase, etc.

1.1 Overview of AdWords - Direct Response vs. Branding in Online Advertising

A	True
B	False

Question 14

CPA means Cost Per Acquisition

1.1 Overview of AdWords - Direct Response vs. Branding in Online Advertising

A	True
B	False

Question 15

The goal of branding is to raise awareness of your product, service or cause.

1.1 Overview of AdWords - Direct Response vs. Branding in Online Advertising

A	True
B	False

Question 16

Google's advertising programme is called Google Analytics.

1.1 Overview of AdWords - Introduction to Google and Google AdWords

A	True
B	False

Question 16 Explanation:

It's called Google AdWords.

Question 17

Googles takes the user to the first website or document in the search result after the user type in the search keyword and clicks the "I'm Feeling Lucky" button.

1.1 Overview of AdWords - Introduction to Google and Google AdWords

A	False
B	True

Question 18

Google accepts payments to place websites in its organic search results.

1.1 Overview of AdWords - Introduction to Google and Google AdWords

A	False
B	True

Question 18 Explanation:

Advertisers can purchase AdWords ads which appears on the right hand side of the search results and sometimes above.

Question 19

The benefits of AdWords are:

1. Relevance - precise targeting and measurability
2. Return on Investment (ROI)
3. Reach

1.1 Overview of AdWords - The Benefits of AdWords

A	True
B	False

Question 20

Fill in the blanks:
The ____ that you choose are the phrase or terms you want to trigger your ads to appear.

1.1 Overview of AdWords - Common AdWords Terms

A	Placement
B	Click
C	Keywords

Question 21

Fill in the blanks:
A ____ is a website where you want your ad to appear.

1.1 Overview of AdWords - Common AdWords Terms

A	CPC
B	CTR
C	Placement

Question 22

Fill in the blanks:
___ is also called a display ad.

1.1 Overview of AdWords - Common AdWords Terms

A	Keywords
B	Image ad
C	CPM

Question 23

Fill in the blanks:
The number of times an ad is displayed on the Google Display Network is also called the number of ___.

1.1 Overview of AdWords - Common AdWords Terms

A	Ads
B	Clicks
C	Impression

Question 24

Click-through-rate (CTR) shows you how your ads are performing.
CTR = ad clicks/number of impressions x 100.

1.1 Overview of AdWords - Common AdWords Terms

A	True
B	False

Question 25

Cost-per-click (CPC) bidding is the default pricing model for ads running on Google and its Search Network.

1.1 Overview of AdWords - Common AdWords Terms

A	False
B	True

Question 26

Maximum CPC is the highest amount you are willing to pay per click on your ad. You can set the maximum CPC for all the keywords or for individual keywords within an ad group.

1.1 Overview of AdWords - Common AdWords Terms

A	True
B	False

Question 27

You can choose to pay per view of your ad for some campaigns that target the Display Network and not Google search or search partner sites.

1.1 Overview of AdWords - Common AdWords Terms

A	True
B	False

Question 28

Fill in the blanks:
___ is determined by the relevance of your ad text, your keyword's CTR, historical keyword performance and other factors.

1.1 Overview of AdWords - Common AdWords Terms

A	Page Rank
B	Quality Score
C	SEO

Question 29

The higher your Quality Score, the higher the price that you will have to pay per click.

1.1 Overview of AdWords - Common AdWords Terms

A	True
B	False

Question 30

Fill in the blanks:
___ is a metric that shows the CPC bid needed for your ad to reach the first page of search results when the search phrase or query matches your keyword.

1.1 Overview of AdWords - Common AdWords Terms

A	PPC
B	CPC
C	First page bid estimates

Question 31

You can use your exisitng Google account for AdWords.

1.2 Getting Started With AdWords - Creating An AdWords Account

A	False
B	True

Question 32

Your time zone and currency settings can still be changed after setting up your account.

1.2 Getting Started With AdWords - Creating An AdWords Account

A	False
B	True

Question 32 Explanation:

Once you have saved your time zone and currency settings you cannot change them anymore.

Question 33

You may only have one single AdWords account if you are an individual advertising for yourself or for your own business.

1.2 Getting Started With AdWords - AdWords Account Guidelines

A	True
B	False

Question 34

Client managers using My Client Centre can have multiple AdWords accounts.

1.2 Getting Started With AdWords - AdWords Account Guidelines

A	True
B	False

Question 35

You can find a participant in Google's Advertising Professionals programme by running a search in Google Maps for the keywords "Google Advertising Professionals"

1.2 Getting Started With AdWords - Finding An Agency Or Contractor

A	True
B	False

Question 36

A client manager can work with client accounts through the My Client Centre (MCC) programme. Both client and client manager can unlike accounts from his/her account.

1.2 Getting Started With AdWords - Working With An Agency Or Contractor

A	True
B	False

Question 37

You can search for and send project bids to specialists who can do the script writing, editing, production, etc. through the Ad Creation Marketplace from your AdWords account.

1.2 Getting Started With AdWords - Getting Help To Create Ads

A	False
B	True

Question 38

You need to login to your AdWords account in order to see the main tabs: Home, Campaigns, Opportunities, Reporting, Billing and My Account.

2.1 Account Management Basics - Key Concepts Of AdWords Account Management

A	False
B	True

Question 39

This is the menu tab in AdWords that contains a summary of key account information.

2.1 Account Management Basics - Key Concepts Of AdWords Account Management

A	Home
B	Campaigns
C	Opportunities

Question 40

This is the menu tab in AdWords where you can create and edit campaigns, keywords, ads and Display Network placements. You can also view tables of campaign statistics and performance summary graphs.

2.1 Account Management Basics - Key Concepts Of AdWords Account Management

A	Home
B	Campaigns
C	Opportunities

Question 41

This is the menu tab in AdWords where you can get optimisation ideas for keywords and budgets across your account.

2.1 Account Management Basics - Key Concepts Of AdWords Account Management

A	Campaigns
B	Opportunities
C	Reporting

Question 42

This is the menu tab in AdWords is where you can get more detailed reports that also includes Google Analytics.

2.1 Account Management Basics - Key Concepts Of AdWords Account Management

A	Opportunities
B	Reporting
C	Billing

Question 43

This is the menu tab in AdWords where you can see your billing details, billing history and also print invoices.

2.1 Account Management Basics - Key Concepts Of AdWords Account Management

A	My account
B	Reporting
C	Billing

Question 44

This is the menu tab in AdWords where you can invite an individual to manage your AdWords account, plus update your login information and user preferences.

2.1 Account Management Basics - Key Concepts Of AdWords Account Management

A	Home
B	My account
C	Campaigns

Question 45

The Keywords tab is where you can see Quality Score information or performance statistics.

2.1 Account Management Basics - Navigating An AdWords Account

A	True
B	False

Question 45 Explanation:

You can also add and edit keywords in this tab.

Question 46

The Networks tab allows you to search partner sites and the Google Display Network. It also shows you how your ads are performing in Google.

2.1 Account Management Basics - Navigating An AdWords Account

A	False
B	True

Question 47

The Settings tab is where you can adjust campaign-level settings i.e. targeting, biding option and budget.

2.1 Account Management Basics - Navigating An AdWords Account

A	True
B	False

Question 48

The "All online campaign" column is also known by this term.

2.1 Account Management Basics - Navigating An AdWords Account

A	account tree
B	campaign tree
C	menu tree

Question 48 Explanation:

The account tree only appears when you have two or more campaigns.

Question 49

This feature appears on every screen to provide you answers for an item.

A	Tutorial icon
B	In-context help
C	Description field

Question 50

To enter promotional codes that you have received, just go to the Billing tab.

2.1 Account Management Basics - About Billing Preferences and Billing Summary

A	True
B	False

Question 50 Explanation:

You can also view your form of payment or method of billing. Aside from this you can edit your payment details by going to the Billing tab.

Question 51

You can edit your Google Analytics auto-linking capability by going to the Account preferences in the My account tab.

2.1 Account Management Basics - About Account Preferences

A	False
B	True

Question 51 Explanation:

You can also: edit your username, password and display language; decide notifications to receive; edit your primary business type; and review the AdWords terms and conditions.

Question 52

In the Edit notification preferences in the My account tab, some settings are unavailable for opt-out.

2.1 Account Management Basics - Try It Now: Account Preferences

A	True
B	False

Question 53

Will critical account alerts cause your ads to stop being displayed?

2.1 Account Management Basics - Monitoring AdWords Account

A	Yes
B	No

Question 53 Explanation:

Critical account alerts such as ad disapprovals, credit & bank card expirations, pending budget end dates, payments problems, etc. will stop your ads from being displayed and are shown at the Campaign tabs at the All Online Campaigns level.

Question 54

You can receive alerts about important account-related issues within your account, via email and SMS text.

2.1 Account Management Basics - Monitoring AdWords Account

A	True
B	False

Question 54 Explanation:

Google does not charge for sending SMS text alerts but your carrier's rates will apply.

Question 55

You can set up a custom alert that will notify you when certain changes occur within your campaign or ad groups.

2.1 Account Management Basics - Try It Now: Set An Alert

A	True
B	False

Question 56

Online troubleshooting is available if you have account access issues and billing issues.

2.1 Account Management Basics - Troubleshooting AdWords Account Issues

A	True
B	False

Question 56 Explanation:

Never send via email you credit card numbers, banking information and passwords.

Question 57

You can view the recommended budget on the Settings tab.

2.2 Campaign Management Basics - Troubleshooting Campaign Issues

A	True
B	False

Question 58

There are different ways to organise your campaigns i.e. themes/productline, budgets, various brands, distribution preference, language and geography.

2.2 Campaign Management Basics - Campaign Best Practices

A	True
B	False

Question 59

You can create new campaigns anytime.

2.2 Campaign Management Basics - Creating New AdWords Campaigns

A	True
B	False

Question 60

The Settings tab is where you can edit location targeting and bidding options.